Honda Targeting Dog Lovers

Filed under: Car Tech

Since the dawn of marketing, companies have been targeting niche audiences to sell more products. Soccer moms, gamers, environmentalists, hipsters — all have found themselves in the crosshairs of some company’s marketing campaign or research and development team.

Now, Honda is trying to mine a burgeoning section of the populace in : dog lovers. The company has been aggressively courting canine aficionados with a website dedicated to finding the most dog-friendly Honda car and allowing customers to test drive vehicles with their four-legged friends. Honda also unveiled the W.O.W. concept automobile a few years back with detachable, easy-to-clean seats, wooden floors, and a pop-up puppy crate in the back. In addition, the automaker launched the Freed minivan, which is low enough to the ground to let even small, arthritic dogs climb in.

Toyota is doing its best to compete with the Honda Dog website by launching its own pooch-friendly site. But Honda has a head start, and its Element SUV was voted most dog friendly automobile of 2007 by DogCars.com. [Source: Honda Dog via Reuters]

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