Most Twitter Users (Oprah Included) Quit After First Month
April 30, 2009 · Print This Article
Do you cringe each time you hear the word ‘Twitter’ Maybe gag a tiny bit whenever someone mentions ‘Oprah‘ and ‘tweeting’ in the same sentence Patience, Twitter haters; the cacophony of tweets might be dying down. Despite the media’s infatuation with the social networking site, Nielsen Online is reporting that 60-percent of Twitter’s first-time visitors give up on tweeting after a single month.
While the attrition rate is an improvement over the previous month’s, which was 70-percent, Twitter still holds on to far fewer of its members than do rival sites Facebook and MySpace, which both boast 70-percent retention rates. Nielsen predicts that this may damage Twitter’s long-term success, as the future might not find “enough new users to make up for defecting ones.”
Don’t fret too much, Twitter lovers. The numbers might not be fully indicative of the true number of twitterers, as Nielsen only tracked traffic to the Twitter.com URL. Mobile viewers — who exist in massive numbers because the site’s 140-character-or-less messages predispose it for easy viewing on phones and iPods — were not taken into account.
We’re not going to put too much stock in this survey, as Twitter is still a relatively new site and many people visit just to see what the talking heads’ hubbub is all about. And, although Oprah hasn’t been twittering at the same frequency as Ashton, we all know that, if Oprah tweets it, they’ll come.
One thing we do know is, Twitter has been hard for lots of people to figure out, so, if you count yourself as one of those people, then be sure to check out our Twitter 101: Tips and Tricks tutorial. [From: Nielsen and Media Memo]
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Filed under: Cell Phones, Web, Social Networking
Most Twitter Users (Oprah Included) Quit After First Month originally appeared on Switched on Wed, 29 Apr 2009 15:44:00 EST. Please see our terms for use of feeds.
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