Yves Behar Shows Off Hackable Automobile, New XO Laptop at Greener Gadgets Keynote
February 28, 2010 · Print This Article

Nonpareil designer Yves Behar kicked off the Greener Gadgets conference in New York on Thursday with a keynote in which he complained that green design is frequently “unsexy.” In an appeal to designers to consider both the form and the end-result of their creations, Behar spouted a personal credo that “it’s not beautiful if it’s not ethical; and if it’s not beautiful, it probably shouldn’t exist.”
Behar illustrated this belief with a few examples, including his work with eco-friendly PACT underwear and his delectable, 150-MPH electric motorcycle for Mission Motors. The bike in particular has become “an object of desire,” he claimed, which is something that designers must look toward if they want consumers to buy into sustainable, green technology.
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Filed under: Vehicle Tech, Personal
Yves Behar Shows Off Hackable Vehicle, New XO Laptop at Greener Gadgets Keynote originally appeared on Switched on Fri, 26 Feb 2010 18:48:00 EST. Please see our terms for use of feeds.




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